Most marketing tactics require a lot of effort and months of planning to get results. And we all know that word-of-mouth marketing can work last so long.
If you want to scale your business to the next level then what to do?
You take the benefits of influencers by working with them. Influencer marketing is one of the best ways to promote your brand online and boost awareness among your target audience. It helps people bridge the gap between a boring product and developing the need for that product in their daily lives.
According to a recent survey, 17% of companies spend over half their marketing budget on influencers. 90% say ROI from influencer marketing is better than other marketing channels. 53% of marketers believe they acquire better customers through influencer marketing.
If you have still any doubts about including influencers in your marketing strategy, this blog will help you make up your mind. Here are 7 benefits of influencer marketing you need to know now.
Builds Trust and Reliability
Why do people follow influencers on social media?
Surely they want to gain trust and credibility. As 90% of people use social media. They are motivated by their friends and relatives and follow them. Influencer Marketing creates a perception in people's minds that the brand is an industry leader and belongs to a trustworthy company. They trust their content and recommendations more than advertising from brands.
The report says, 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on Instagram or youtube.
Effectively Reaches Your Target Audience
What is your great goal to achieve?
Perhaps it would be driving a thousand visitors every day to a website, right. But if these visitors are not highly targeted, they might be not interested in your products or brand. Such visitors immediately leave your website when they do not get that information about what they are looking for.However, when you work with an influencer whose niche matches with your products, you can convey your message to a relevant audience. You don’t need to spend additional funds on testing and finding your audience, as the influencer has already built this audience on social media.
Influencers Improve Brand Awareness
One of the main advantages of influencer marketing is the ability to get your brand in front of a new audience and improve your brand awareness. If you only have 500 followers on Instagram, then you are limited to reaching those same 50 people each time you post. However, if you work with five influencers, and they have 1,000-5,000 Instagram followers each, you will have the potential to reach over 25,000 people. Thus, Influencer marketing expands your reach and positioning in the market and improves your brand awareness.
Influencers Provide Long-Term Benefits
Similar to SEO, influencer marketing is a long-game. You shouldn't expect a huge increase in your sales figures from a single influencer post. Influencer marketing is a long-term strategy based on relationship building, not just a one-off promotion. It takes time to build trust between your brand and consumers. In turn, it gives long term benefits.
Influencer Marketing Generates Relevant Leads
One of your marketing goals is growing sales by increasing the relevant leads. Influencer marketing can be helpful for you to accomplish that goal. Every influencer has a niche, based on which they create their content strategy. So if your products are directly related to an influencer's niche, you can generate more relevant leads from influencer marketing.
Drive Purchasing Decision
The main goal of every business is to drive the maximum sale. For this, you need to mention your brand on social media so that more and more, consumers can see your brand. Now a day's customers are looking to influencer's recommendations on what products or services they should purchase.
As social media has become more prominent, so it has the potential for reaching your target audience. If your brand is looking to increase sales, the benefits of influencer marketing help you substantially grow your sales figures.
Influencer Marketing Improves SEO Ranking
When Influencer marketing and SEO work together in an efficient way, they can attain huge results for brand reputation and marketing. Their combined efforts will be more beneficial. For this, ask the influencer to mention the brand on their site or blog to generate high-quality backlinks to the website, which will eventually improve Google search ranking.
As with all marketing strategies, you cannot expect favorable results overnight. However, selecting the right influencer and creating an effective campaign can be a benefit for your business. Advantages of influencer marketing you can feel long-lasting as it gives a positive result many of the years. So include influence marketing in your business goals to promote your business.