You might have wondered how do real estate agents use their content to rank higher? What are their SEO marketing tips and tricks that claim their market share in the future?
SEO (search engine optimization) is a practice of increasing the quantity and quality of the traffic to your website through organic search engine results. 90% of the people today who want to buy a new home use the internet to purchase it. According to the National Association of Realtors, the first step of prospective home buyers is to look at available properties online. So, you can now realize the importance of taking your real estate business online.
The real estate industry is highly competitive and getting it online is even more. Optimizing real estate content for SEO can prove a little tricky but you can easily increase your visibility through SEO marketing tips and can stand out from the hundreds of thousands of online real estate agents with SEO Agency in India. Dominate local search and drive more traffic to your website by using an SEO marketing strategy. A large portion of your clients finds you and your properties online. Therefore, crack Google’s code and drive more traffic to your real estate business using the below mentioned Real estate SEO tips. Follow these SEO tips to improve your real estate website so that it can dominate local search.
1. Perform targeted keyword research
It is crucial to understand customer intent and spend some time performing targeted keyword research. Right keywords can attract more customers and ensure that your content marketing efforts are not wasted attracting the wrong or no customers. Also, the location of the keywords impacts specifically interested customers and bring them to you. Include local keywords and dominate Real estate SEO with neighborhood pages and posts.
2. Compelling headlines
Spending hours creating awesome content and simply putting a title without much brainstorming is worthless. Including compelling headlines is one of the best SEO marketing strategies that Digital marketing companies use. It is evident that 8 out of every 10 people read your headline and only 2 out of every 10 will read the rest of your post. Work smart along with hard and create a catchy headline and call to action. Use the combination of a number or trigger word, adjective, keyword, and promise to create a perfect headline for your content.
3. Optimize for mobile devices
72% of the buyers have searched for a home on mobile phones and if your website is not optimized for mobile devices you may be left out of the game. Also, Google is currently shifting to a mobile-first index, which prioritizes the mobile version of a brand’s website. Real estate SEO is tricky but can be tackled with an effective SEO marketing strategy.
4. Get social
Let social media make your work easier and expand your business. Follow the SEO trends 2020. For example, Twitter can help you get traffic to your website. Pinterest boards rank highly in Google searches and pins live for a long time. Having a Facebook page with a lot of likes can help your Real estate SEO. It is necessary to fill your contact information section completely and also to have your URL in the information section of your real estate Facebook page. Always ensure that you have typed exactly the same information everywhere online because Google validates the information found everywhere else online about you. Remember that Google trusts websites that have a lot of social media activity.
YouTube is one such social media platform that can take your website to the next level. It is one of the best SEO tips for 2020. Invest in creating some video content to stand out from the competition. Launch and optimize a YouTube channel dedicated to real estate. Be regular in uploading videos and share your videos with your website and social media pages to build a strong customer base.
6. Google reviews
Have you ever thought that why online marketplaces like Amazon, Flip kart stress so much to review their products? It is because more reviews attract customers and more good reviews let the customers buy real estate property. According to Search Engine Watch, 90% of the customers read reviews before visiting a business and 72% of the customers will take action only after reading a positive review. Buyers do read Google reviews to determine the quality of a local business. Thus, you need to have a high number of reviews and preferably long reviews that elaborate on the customers’ experience. For this, request your clients to write a review for you. This builds trust among new customers and is one of the best SEO tips.
7. SEO audit
SEO audit may be a time-consuming process but it serves as a benchmark for your progress and provides you with the information needed to create a roadmap. It determines which pages are doing well and suggests improvements. Key areas that you need to focus on include site structure, page structure, content, links, and usability. Also, you can use Google Analytics to see which pages need the most attention and use the Google search console to find issues that need to be fixed.
8. Publish useful content
For new and small businesses it is often difficult to compete with large enterprises due to their limited resources. Thus, it becomes necessary for them to prioritize the kinds of content. They should have informative articles related to the neighborhood such as; market, cost of living, school, hospital, restaurants, crime, etc. This type of content provides the potential buyers the required information and attracts them to buy.