Embracing digital marketing can help businesses by achieving marketing success that is a lot more accessible and less expensive than traditional marketing strategies. Print ads on newspapers and billboards, stickers, radio, or TV commercials are considered traditional marketing.
While these might be good investments for local businesses, but traditional marketing tools do have their limits when it comes to audience reach, engagement factor, and measurability.
Digital marketing includes the company's online marketing efforts. Online channels that help to interact with current and prospective clients are considered digital marketing: Google search, email newsletters, any social media network that allows you to target an audience that local or international, which makes your campaign less cost-effective.
Why digital marketing is important for your business?
Digital marketing strategies allow a business to identify the actual customers. Instead of forcing on selling the product to unwilling customers, it focuses on target customers who really need that product or service.
Providing accurate information to their potential customers is the best way of online marketing. As per the survey, 82% of consumers conduct research online and 79% of people shop online. Digital marketing ensures that the right consumers are searching for your content. Search engine optimization allows you to reach those consumers who are searching for the relevant content and topics that are appropriate to their business.
- More cost-effective than traditional marketing
- Provide equal opportunities to all types of business
- Helps to generate better revenue
- Facilitate interaction with the targeted audience
- Build a brand reputation
- Results can be easily tracked and monitored
What is the Scope of digital marketing in India?
Digital Marketing is considered one of the trendiest technologies in the world. Generally, People who are running small and medium scale companies or businesses are curious to know about Digital Marketing. In the field of digital marketing, they rely mostly on digital strategies due to their low cost and high ROI.
Usually, in back years, business professionals used to do traditional marketing in which unsatisfied results are obtained. As technology changes, people's minds have been changed, now they are thinking in a creative manner.
In this digital world marketing has been switched to digital marketing. Since, it helps the local business to extend the next level. Moreover this technology uses digital mediums like mobile phones to advertise services and products. As each and every individual uses mobile, where they can view advertised products which is possible only in digital marketing.
In today's digital era the most sought career option is digital marketing. Statistics show that the digital marketing industry is growing worldwide.
In 2016, there were 1.5 lakh job opportunities in digital marketing. The big surprise in 2017, only the first quarter of 2017 marked for 8 lakh job opportunities. Also, in 2018- 19 it was studied that 13.5 lakh job opportunities in digital marketing. By 2020, in India digital Industry will produce more than 20 lakh jobs.
Number of internet users:
- The number of internet users in India has reached 432 million until December 2016.
- The number of mobile internet users in India has reached about 425 million by June 2017.
- Due to digital transformation, the numbers of users will get doubled by 2022 and it is estimated to reach 820 million.
Career opportunities in digital marketing in 2020:
Careers are widely available in digital marketing, but a solid understanding of these techniques and tactics is essential to succeed in this field. A lot of digital marketing agencies provide services to different companies for their products and brand management. Along with that, the digital marketing training also introduced to train the people in digital marketing. Both, go hand-in-hand to cater to the heavy demand of the market.
Intellistall, the digital marketing company in India provides the digital marketing program to those who want to make their careers in this field.
The program includes social media, PPC, SEO, email marketing, content marketing. Career prospects are bright and challenging in digital marketing.
There are some responsibilities which a digital marketing team should have:
Responsibilities of a content creator
- Industry-related research
- To promote the products/services, write a clear marketing copy
- Make well-structured drafts using Content Management Systems
- Established the Coordination with marketing and design teams to illustrate articles
- Use SEO guidelines to increase web traffic
- Conduct simple keyword research
- Promote content on social media
- Identify customers requirements in content and recommend new topics
- Ensure all-around consistency
- Conduct keyword research by using various tools like Keyword Planner, SEMrush, and Moz.
- Perform competitive analysis
- Follow important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTA)to improve user engagement
- Optimize pages for mobile
- Implement link building strategies
- Manage backlinks to build online authority
- Monitor and evaluate search results
- Making a plan for a variety of PPC campaigns across a range of digital channels
- Optimize the analyzing trends and making data-driven decisions
- Build creative suggestions for advert templates
- Producing detailed analysis and reports of campaigns
- Presenting data and reports to a range of audiences.
Web designer and developer
- Designing webpage layout
- Determining technical requirements
- Updating websites
- Creating back up files
- Solving code problems
- Keeping up to date with recent technology
Future of Digital Marketing in India
There are plenty of options in digital marketing that provides various opportunities for making your career. For example, if you love writing you can go become a content writer, the same as if you love coding you can go for web designing. Besides web designing and content writing the other common digital marketing career verticals are Social media manager, Affiliate marketer, and SEO analyst, etc.
Today most of us get into digital marketing that’s why competition is high. 95%of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy.
If you are in the digital marketing field, you need to keep yourselves updated. For this, you have to follow all digital marketing trends, and also you have to formulate, incorporate, and implements strategies based on these trends in the market.
Your main objective to follow these trends is high customer satisfaction and increased site visits.
In the perspective of digital marketing, AI is performing a meta-analysis of broad-spectrum data sets. This data is used to help make its own decisions.
In the future, AI is going to be used as a benchmark in digital marketing. Due to its ability to be accurate and create a better and more personalized experience for the customer, it will be widely used.
High online engagement rate
In the 21st century, people are highly engaged with social media and spending many hours by scrolling the screen to get information for anything or just for fun. Around 50% of Smartphone users are more likely to buy from companies whose mobile sites provide instructional video content. The video content what the audience view should be fresh and more informative. As refresh & quality content gets instant engagement that helps the brand to grow at a fast pace. For instance, online shopping services provide good quality products with many offers such as a discount, exchange offer; etc keeps the customers more engaged.
Smart digital assistant
Smart digital assistants, such as Alexa and Google Assistant help the users to stay connected. They provide personal assistance in day-to-day lives.
It includes the areas of voice recognition, personalized services that are based on the behavior of the user. It is expected that the market for these assistants will double next year and reach 1.6 billion users by 2020.
Development in traditional marketing techniques
In recent years digital marketing entirely changes the attitude of marketing. Now even the smallest thing can be found on the internet. However, in traditional marketing, for promoting goods and services every marketer pretty much depended on manual marketing.
The trend of digital marketing makes everything easily available. On one click you can get your desired products. From sales to leads, everything has totally changed when it comes to modern digital marketing.
In the coming years, Chatbots will continue to be an important part of digital marketing. Chatbots are based on AI technology that is used for instant messaging to chat in real-time with your customers or site visitors.
Use of Video
Nowadays, making a video is much more comfortable as many other social networking sites such as Instagram, Snapchat, and Facebook have introduced the video feature in their applications.
So, it is reported that most of the traffic in 2021 will be through the uploading and viewing videos.
Use of voice search
With the introduction of voice elements like Alexa, and Google Assistant Voice search and optimization have gained a considerable amount of popularity. Now you will not have to type a request or manually perform a task, you just have to speak to the device.
The future of digital marketing in India seems very bright at the moment and using digital marketing for the build your career will be very beneficial. But you need to come out of your comfort zone and have to put some effort into it. Digital Marketing can be beneficial to you only if you are taking an active part in it. You need to learn various digital marketing strategies as it includes SEO, SMO, SME, and various other processes.