How Instagram's Multi-Link Feature Can Benefit Your Business

One Bio, Multiple Links: How Instagram’s Multi-Link Feature Can Benefit Your Business?

With over 1.2 billion active users worldwide, Instagram has become one of the most popular social media platforms. With a heavy focus on visual content, Instagram has become a powerful tool for businesses to market their products and services. Instagram just added a multi-link function to make it even simpler for businesses to interact with their followers and clients. This blog will explain how this feature works and how it can benefit your business.

What is a Multi-Link Feature?

Instagram’s new multi-link feature enables businesses to include multiple links in their bio. Previously, Instagram only permitted one clickable link in the bio, which limited the ability of businesses to advertise multiple products and services. The multi-link feature now permits businesses to include up to 5 links in their bios, making it simpler for followers and customers to access the necessary information.

The multi-link feature is a game-changer for businesses of all sizes, particularly those with limited funds for paid advertising and other marketing efforts. With the multi-link feature, businesses can advertise a variety of products, services, and even promotions without incurring additional costs.

How Instagram’s Multi-Link Feature Can Benefit Your Business?

1. Promote Multiple Products or Services at Once

Instagram’s multi-link feature has multiple advantages for enterprises. It enables businesses to promote multiple products or services simultaneously. This is particularly useful for businesses with multiple offerings, such as e-commerce websites, where each product may require its own URL. By including multiple links in the bio, businesses can ensure that their followers can access all of their products without having to search for them individually.

2. Drive Traffic to Different Parts of Your Website or Online Store

The multi-link feature enables businesses to direct traffic to various sections of their website or online store. For instance, a clothing retailer could include distinct links for men’s and women’s clothing, making it simpler for customers to find exactly what they need. By facilitating customer navigation on your website, you can boost customer satisfaction and ultimately increase sales.

3. Showcase Your Social Media Presence

This feature allows businesses to highlight their social media presence. By including links to other social media platforms in their bios, you can encourage your followers to interact with them in a variety of ways. This can help increase brand loyalty and attract more customers overall.

4. Increase Engagement on Instagram

The multi-link feature can assist you in increasing your overall Instagram engagement. You can encourage your followers to engage with your brand beyond Instagram by including links to your email newsletter or blog. This can ultimately result in increased brand awareness and loyalty, as well as increased sales.

How to Add Multiple Links to Your Instagram Bio?

Instagram’s multi-link feature is easy to use. Simply go to your Instagram profile and select the “Edit Profile” button to get started. Then tap on ‘Links’ section and add your URL to ‘Add external link’.

To make the most of the multi-link feature, you must monitor the efficacy of your links. Using a link tracking tool such as Bitly or Google Analytics, you can determine which links receive the most clicks and modify your strategy accordingly. In addition, ensure that you regularly update your links to maintain your bio fresh and relevant.


Instagram’s multi-link feature is a game-changer for businesses looking to increase social media traffic and engagement. If you haven’t tried the multi-link feature yet, as a leading social media marketing services company, we strongly advise you to do so and determine how it can benefit your company. With a little imagination and strategic use, the multi-link feature can elevate your Instagram marketing efforts to the next level.

This multi-link feature is an important addition to Instagram’s platform, allowing businesses to present their products and services to a larger audience. Be sure to experiment with your links, track your results, and routinely update your links to maintain audience interest. Alternatively, you can also get help from an experienced social media marketing services company like Intellistall to manage your social media accounts.


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