Search Console

Search Console adds Image License Structured Data Support with Rich Results

Google continues updating the Search Console with support for more types of structured data. On Twitter, Google has announced that the Search Console and Rich Results tool will now support Image license structured data.

Google states on Twitter “We are happy to announce support for Image License structured data in Search Console in addition to the Rich Results Test tool.”

Image License Schema

Google confirmed that the beta testing image license schema will be useful for site owners using. It indicates whether a particular image is licensable or not. Site owners can mark up licensable images with the required metadata using both structured data and IPTC photo metadata.

Image license structure data is the best way to display all the license-related information of your image on Google Images directly. Google has also confirmed additional functionalities like – letting users filter images tagged with Image license details. It also plans to add more features in future iterations.

Google Rich Results Enhancement Reports

Google also added that Users can now view a Rich Result Status Report with the errors, warnings, and fully valid pages found among their website recipes in Search Console. This data is to be found in the Enhancements report section in Search Console.

Like other types of structured data reported on in Search Console, as site owners you will be able to see:

  • Total number of impressions
  • Total number of clicks
  • The markup was implemented correctly or not

How can we help?

You can rectify any coding issues or indexing and display issues with Google Image Search with your image license schema and markup.

Ways to add image license schema

Google has provided two ways in which an image license schema can be added to the content. Structure data and IPCT photo metadata. Whether it is structured data or IPTC photo metadata it is needed to be eligible for the Licensable badge.

Structured data: It is a connection between the image and the page where it appears with the markup. You need to add structured data for every case an image is used, even if it’s the same image. If you want to display licensing information using the structure data, there are two required fields that you need to define in the image object schema:

  • ContentUrl – the URL of the content helps Google identify which image the license applies to
  • License – the URL of the page that contains all the licensing information related to the photo.

IPTC photo metadata

The IPTC (“International Press Telecommunications Council”) has developed a standard for information that can be embedded into a digital photo. It allows the IPTC photo image directly inside an image instead of using structured data.

  • Web Statement of Rights the URL to a page that mentions all the license governing information that is mandatory for the particular image.

If you have a website that deals with licensable images, the image licensing schema provides a refreshing change. You can easily communicate your licensing details to your potential prospects. If you face problems implementing the schema or run into code-related issues, the Search Console will now provide you with the necessary help. The Rich Results tool can help you test your image license structured data code.


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