Does SEO matter for every business?
Do you really need to invest in search engine optimization or can you manage without it?
If you have these kinds of questions, you are in the right place. As an SEO Company India we know that the right SEO can make or break a business online.
Let's get started with the explanation of what is SEO and what are the benefits of SEO:
What is SEO?
SEO refers to "Search Engine Optimization". It is a set of rules for optimizing your website so that it can achieve a high ranking in the search engine's organic results.
It is the best way to increase the quality of a website by making it user-friendly and easier to navigate.
Is SEO important?
There is no website that can stand without a strong backbone and that backbone is technical SEO, says Neil Patel.
In this crowded digital era, SEO marketing is more important than ever. Millions of the users per day looking for the answers to their questions related to products and finding the solutions to their problems.
If you have a website, blog, or any online store, SEO can help you to get more target traffic from search engines. It is perfectly set up online marketing channel that can provide continuous benefits over time.
It has the ability to turn the visitors into your permanent customers. In fact, 62% of customers turn to search engines when they want to learn more about a new business, product or service and 41% use them when they ready to buy.
By breaking down your strategies about SEO, it can be much easier to organize your optimizations plans. In the next post, we will review each type of SEO in detail. Plus, we will show different types of SEO tools that can help you improve your performance in each category.
As a core digital marketing strategy, there are myriad reasons to invest in SEO. That's why we've compiled a list of the 12 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy.
Discover the full list of benefits that you can get if you hire an SEO Company:
1. SEO improves your ROI
When you invest in digital marketing strategies, you wish to gain the highest return on investment. A competitive and planned SEO strategy brings the desired ROI for your business.
One small business generates over $103,510.98 worth of SEO results in just 5 months. For many businesses, an increase in revenue is one of the biggest benefits of SEO.
2. SEO boosts your credibility
Ranking on the first page of the search results shows that Google trusts your website. That is why 75% of the users stick to the first page of the search results.
Another way is, SEO can boost your credibility by optimizing your Google My Business listing. This listing appears local searches and specific searches for your business and provides full details about your company. It can also feature reviews from Google users.
3. SEO drives the high quality of traffic
85% of marketers say that SEO is a successful strategy. As per them, Ranking highly for organic search results is a key advantage.
Investing in good SEO practices will support more people to discover your content and products, leading to steady growth in traffic.
According to Adam Audette - SEO is not about "get the traffic" rather it's about “get the targeted and relevant traffic”.
4. SEO is a long term strategy
SEO never wipe off very soon, it means SEO will have an impact that lasts more than several years. As the market evolves, it is best to follow the trends and changes closely.
In SEO trends 2020 you have seen the incredible trends which are beneficial for you.
5. Local SEO increase engagement, traffic, and conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized business success. Local SEO people can easily find you and your business.
There are some benefits of local SEO as well:
- Local SEO activity, such as citation building, makes your gound strong.
- Optimizing your site for local search delivers more targeted traffic for relevant search terms
- Content marketing and link building will improve the relevance
- Reputation management builds trust in your business which can drive increased traffic and generate more sales.
6. SEO measure your success
The best part of SEO is that you can measure your success in real numbers with the right SEO tools. With Google analytics and other web analytics tools you can measure your website traffic, bounce rate, conversion, and time on site.
It can also measure your digital marketing ROI, as well as provide actionable insights into your campaign which enhances your approach to SEO.
7. SEO helps outrank your toughest competitors
With more than 85% of the users are relying on the internet for researching a product purchase. When users search for the queries related to your services or industry and your website is not appearing or your website rank on the 2nd, 3rd, or 4th page.
And only 25% of the users go to these pages, which means you can cut your potential profits and leads. That is why competing against your competitor SEO is essential.
So invest in SEO as well as develop a smart strategy. In this way you can beat your toughest competitors.
8. SEO is Cost-effective
SEO is one of the most cost-effective marketing strategies as it targets those users who are actively looking for your products and services online.
The resulting traffic from SEO is more qualified than other marketing strategies; this can be cost-savings for you. If you do not have experience in website coding and Google algorithms, you will need SEO is the best choice to grow your rankings and get the benefits.
9. SEO spread the Brand Awareness
Being on the first page for your targeted keywords helps the users to connect your brand with relevant keywords. Since companies on the first page are generally considered to be more trustworthy.
The more your pages rank in high positions in the search engines, the more opportunities your users grab to see your content and associate with your brand.
10. SEO increases website usability
In order to make your website easier to navigate for the search engines, SEO continuously helps to make your website more navigable for users.
SEO includes rearranging the site's links to make pages easier to find and navigate on the website. Also, it makes it easier for search engines to crawl your website and find pages.
11. SEO makes your customers more informed
Your customers are using search engines to research you. They want to find relevant information so that they can make decisions on available options.
The more informative content you provide, the more you get credibility by Google. This indirectly builds trust with your customers, but most importantly helps them make an informed decision.
12. SEO helps position on the SERP
Your position on the SERP can play a large role in the number of clicks. As per advanced web ranking, the top 3 positions alone on the SERP receive 60% of all the clicks.
That means higher your website appears, the more results you can attain. So, focusing on the importance of SEO will help you improve your rankings.
Beyond that, SEO is a great way to improve the overall experience of your target audience.
It can help a business accomplish a number of goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more, which is why it's so important for digital marketers to have a solid grasp of every digital marketing needs.