Tips to Grow your Brand on Instagram

8 Tips to Grow your Brand on Instagram

Would you like to grow a strong list of customers and get your products and brand more popular among those who really relate to your brand? If so, Instagram is a good option.

Since the Instagram launch in 2010, it has taken the world by storm. It isn’t just a social network for selfies and photos. In fact, it has an enormous more than 1 billion users who use it for their business’s purpose.

In this current time when visual content a vital part of any business marketing strategy, Instagram marketing brings a unique opportunity to visually represent your brand, and keep it top-of-mind for all those users who use Instagram feeds every single day.

No doubt, Instagram is one of the most important social channels around which helps to find a way to interact with the Instagram community. Whether you are running big cooperation, a small business, or you’re using it to promote your own personal brand, Instagram into your marketing strategy is a must!

In this article, a social media marketing agency tells you how to promote your brand on Instagram by optimizing your Instagram profile.

Tips to Grow your Brand on Instagram

Just take a look at the following 8 points to find out:

Tip 1# Identify your target group and niche 

Understand your customers are the most crucial step in marketing your product. Since you’re using Instagram for marketing, you need to find out who are your potential buyers, or how can they help you to build your brand in some way.

You might create the most beautiful Instagram content, but if it doesn’t appeal to your target buyer, what’s the benefit of it?  So, firstly search the right audience that helps to grow your brand on Instagram.

Tip 2# Optimize your Instagram profile

Make sure your account must be separate from your personal one. Your Instagram profile must include your name, brand name, and many more. Also, choose the right profile picture. Your profile picture is your first impression on new visitors. For this, keep your image consistent with your branding and visual markers.

Social media marketing suggests always try to keep your username as short and simple as possible. Your username should be stand out and be memorable, so don’t complicate it with any unnecessary symbols or numbers.  Last thing your bio is the only place where you can get traffic to an external site. So, your bio should be catchy and informative which encourages users to take a specific action.

Tip 3# Create a visual aesthetic for your brand

Eye-catching images are always vital for social media marketing. This is what makes them engage with your brand, and adding the values. According to a study, 93% of the decisions in the buying process are based on visual appearance.

Make sure your images reflect professionalism.  For this, you must avoid an awkward crop or blurred image that loses your professionalism points. Your posted pictures on your profile should be well-edited and has the ability to capture the attention of your followers.

Tip 4# Add a Call-To-Action for the Link in Your Bio

Adding Call to action buttons to your Instagram profile makes it easier for your business to drive conversions and for your customers to interact with you directly. This is one of the best ways to help your followers find what they’re looking for.

When you set up a page for your account, you can easily send your followers anywhere by linking your Instagram posts to specific product pages, blog posts, or website. Here you don’t need to change the link in your bio.

Tip 5# Use Instagram stories

In order to engage with brands in a personal way, Instagram has released a handful of new products and tools for users over the past few months. One of the most popular is Instagram stories as it’s one of the best places for you to promote brand engagement with your users.

More than 400 million people use Instagram Stories every day, and 39 percent of people surveyed said they became more interested in a product or brand after seeing it on Stories. Stories can help brands show personality and narrative your products. So use it more truthfully with your followers and to keep them engaged with the updates from your work on a regular basis.

Tip 6# Come up with an interactive branded hashtag

Hashtags are specific tags that only apply to your brand. They could be your brand name #intellistall, the name of a product or person, or something special you’ve created for your campaign.

Interactive hashtags are a great way to create instant engagement. Creating a unique hashtag easily make your content searchable. Try to find hashtags that are used by influencers and receive a lot of attention, but be careful about hashtags that might be used too much.

For example, you can search for whether #womensfashion or #womensstyle has more searches. Then by using these hashtags they easily get what they want. Another example, KitKat uses the tag #haveabreak to include their fan’s photos under a tag that praises their slogan.

Tip 7# Respond to comments on your posts

 Consumers want good services. In order to get an increase in sales, by communicating with your customers effectively on social media you need to respond to comments on your posts. It is a great way to build a strong community on Instagram.

If your customers share their thoughts with you, it’s important to respond back to them and show that you’re listening to them. Listening and responding to your audience can be a great way to encourage positive word of mouth and create new brand advocates. It is found that 90% of consumers would recommend a brand to others after interacting with them on social media.

Tip 8# Use offers and discounts to your followers

Instagram, a social media marketing channel is the perfect place to promote a sale, new product launch, or discount code exclusively to your followers. You can either add your promo information in a caption to take advantage of the offer. Because offers and discount codes are considered an excellent way to increase revenue. A special discount code for your followers will encourage them to follow your Instagram account.

Undoubtedly, Instagram is a vital component among all social media channels. It is one of the most versatile and cost-effective ways by which you can reach their target audience, boost sales, and build a brand over time. If you are looking for Instagram services for your business, a social media marketing agency is always ready to provide you the best service that helps you to build and maintain a thriving social media audience for your business.

For more tips on how to get success on social media account and get your get more followers, you can contact a social media marketing agency in India.


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