Want to entice your readers to buy? Or maybe draw more subscribers to your newsletter? You need the right call to action (CTA).
The best CTA drives more visitors to your website; that generates sales, and increases lead and conversion rates.
What is Call to Action?
A call to action is a type of invitation for a reader to take some desired action. It is typically a button, clickable images, a link, or a phrase such as "Sign up" or "buy now". CTA encourages the audience to take action on a marketing campaign. It will be found at the end of the blog but they can appear anywhere on a website. CTAs often link to a web page where the user can take further action.
Why different types of CTAs are needed for website?
The call to action is a key element on a webpage, it has two main purposes: to tell someone what they should do, and give them the motivation to do so. Multiple audiences viewing your website, it is often hard to reach all of them through the same content. Using different types of CTAs on your landing pages can help with specific audiences within your marketing segment.
For example, if a reader reads a blog article and does not find any call to action or different types of CTAs as per their requirement then probably the reader leaves the site without completing any further action. However, if there is multiple compelling CTAs or a CTA at the bottom of the post encourages reading more articles or to sign-up for an e-mail newsletter, then the users may continue interacting with the site.
5 common types of CTA for your website you need to be using:
Web page buttons
In your website designing, your call to action buttons should be visible, eye-catching, and effectively communicate the value of clicking on it. Whenever the visitors visit your site they should know exactly what to expect when they get to the landing page the CTA points to. A great tip is to attract your readers with a short paragraph of the post so they click your “read more” call-to-action.
Form Submission CTAs
Once your visitors get to your page, they need to fill out a form and submit that form with their information. If they want to be filling this out, then you are doing something right. Make sure the form is simple, easy to read, and easy to find.
- First name
- Last name
Anchor texts CTAs
Anchor text CTAs are slightly larger than the rest of the blog's body copy, they're so straightforward and more genuine than the typical image-based, banner CTA.
For example: if you search for a "free template" in Google, and you click on the first organic result, now one of the first things that catch your eye is an anchor text CTA, "Download free template here". That happens to be exactly what you were looking for when you searched "press release template".
Buttons or text in emails
If you are writing well and use images, but for some reason, your click-through rates are lower. So, use action words like "shop," "book," and "order."
Tack on an urgent word to encourage instant action like "now" or "today." You need to add the following CTAs as well:
- Read the full article
- Download a resource
- Take advantage of a discount
- Attain more information about the subject of the email
If you are a business man, in your email marketing services, above CTAs are required to encourage the audience and persuade them for buying.
Social media CTAs
Social media CTAs is one of the simplest types of calls-to-action that spread word-of-mouth about the great content you're offering. They allow visitors to share content with their friends.
For instance: "Share with your friends", "Like what you read", "Follow us", "Stay connected on social".
These buttons give visitors a way to interact with your brand, and possibly give you more followers and engagement in the process. So, in social media marketing, CTA in your social media post should be incredibly clear and an attention grabber.
Hence, it is very important to have a clearly defined call to action on your website in order to convert visitors into leads and customers. Choose the CTA that works best for your content and be sure to include proper design elements to make it eye-catching and enticing.