As most of you probably know that SEO stands for search engine optimization, but what do you need to optimize?
Is it the design? Or is it the writing? Or maybe it's the links.
In fact, it's all of that and more.
Let's start SEO in detail.
Every businessman wants to grow their business and attract more customers by using different SEO strategies. In this SEO guide, we will explain what are the various types of SEO in digital marketing currently prevailing in the market?
How do you understand SEO?
SEO stands for Search engine optimization. It is a set of rules that are optimized for your website so that it can achieve higher rankings in search engine organic results. 93% of all online experience starts with a search engine. The main objective of SEO is to increase the quantity and quality of traffic to your website by making it user-friendly, faster, and easier to navigate.
In other words, SEO involves making some changes to your content and website design that makes your site more attractive to a search engine. And the search engine will display your website as a top result on the search engine results page.
For search results, you need to focus on these 3 types of SEO:
- On-page SEO observe what your site or your page is about
- Off-page SEO looks at how reliable and popular your site is
- Technical SEO is the subset of on-page SEO that helps to improve the ranking of the website
1. On-page SEO:
On-page SEO is the first and important SEO type that concerns all of Google's ranking factors and improving the design, code, and functionality and navigation structure of the website. Since these factors determine by directly looking at the page, try to optimize, such as your headlines, content, and page structure.
The activities included in on-page SEO are:
- Set the keywords in the right quantity
- Inserting internal links
- Meta tags,
- Meta descriptions,
- Building a customized URL structure,
- Inserting the alt attribute
- Providing quality content.
On-Page SEO checklist for Best Practices:
Headings (H1) are the headings you give your content for the best results. Headings focus on relevant and descriptive words, and while you can optimize them with keywords, don't stuff them full.
You can also use subheadings for the best practices, but don't repeat keywords or phrases throughout a post.
URL structure is important in SEO as search engines determine how relevant a page is compared to a query, and it should be descriptive of the page's subject. You can also optimize URLs with keywords, but they should be relevant.
An example of a good URL would be https://intellistall.com/importance-of-website-for-every-business-in-2020.
Internal links are the links of the blogs earlier published and the landing pages of the website. The idea behind interlinking is to make your site easy to navigate for visitors as well as search engines to understand your site and index your pages, and this will result in a higher rank.
Image optimization is the way of optimizing the images on the website or the landing pages in specific. A properly optimized image will appear in the searches and help the search engine to understand what the image is about.Optimize the filename, file size, ALT text, and description.
Related: 7 SEO steps for image optimization
Page titles are another very important factor in SEO from the perspective of both the search engines and users. A relevant and effective title makes it easy to understand what kind of information the webpage carries. For this, you should always use relevant and best performing keywords to create an attractive webpage title.
Meta descriptions are a brief and vivid description that expands on title tags and summarizes a page's content. It helps the users to know what a page is about before they click on it. It is a very important part of search marketing as it draws the reader to a website from the SERP.
Content is the part of SEO in which the information that you are providing should be highly informative and engaging so that it increases the chances to your website visible on the top position on the 1st page of Google search results.Make sure you are using genuine content on your website and insert the best keywords wisely within your content to improve the relevance of keywords within the website.
Keywords are the main step for successful SEO. One of the most common on-page SEO optimizations is keyword optimization. You can help your business appear higher in search results by targeting keywords related to your business and creating valuable content. Users conduct searches and use different keywords to target different audiences at each stage of the funnel to generate a list of relevant search results.
But here the question arises:
Which type of keywords should we use to really maximize the SEO effort?
Long-tail keywords consist of more than 3 words. They are much more specific than short-tail keywords, for example, "Buy breathable running socks" is a long-tail keyword, whereas "buy socks" is a short tail keyword. Short-tail keywords have a huge amount of search volume but are also highly competitive. For example, typing the word "types of SEO" into Google will show millions of results and the term has hundreds and thousands of monthly global searches.
On the other hand, targeting a long-tail keyword that is more specific to your particular business will be less competitive, and the traffic generated is more likely to lead to conversions. For instance, targeting "What are the types of SEO in digital marketing" is far more specific. Keyword research can also be a difficult task- as almost 46% of us make mistakes while keyword research. Which mistakes should be avoided during keyword research?
Here you need to know which 6 mistakes should be avoided in keyword research
2. Off-page SEO
Off-page SEO refers to all variables which Google observes, but they aren't entirely in your own hands. They rely on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
The activities which come under the off-page SEO are:
- Sharing the post
- Social Media Interaction and engagement
- Answering the queries of the target consumers.
Link building: It is the process of getting other websites to link back to your website. In other words, Link building is the practice of building one-way hyperlinks (backlinks) to a website in order to improve search engine visibility. Some of the link building strategies in SEO:
- Creative Guest Blogging
- Infographic sharing and Linking
- Broken Link Strategy
Social Media Sharing: A major off-page technique is social media. Social media such as Facebook, Twitter, LinkedIn, or other social networks is a good way of sharing your valuable content. It is another off-page signal where your piece of content can be popular and get you a lot of increased traffic and backlinks which can help your SEO as well.
Question and Answer is one of the best ways you can get real engagement. Here your potential consumer can put up questions. Putting up questions signifies that your audience is interested in what they are reading. Involve in creating groups for sharing information to the people seeking for help. Refer to link to your website which will help in bringing you more visibility.
Related: How to Build Social Media Strategies
3. Technical SEO
Technical SEO improves the technical aspects of a website in order to increase the ranking in the search engine. Technical SEO is the type of SEO that focuses on improving elements in the website faster, easier to crawl, and understandable for search engines. Page speed is one of the biggest technical SEO aspects when users visit your page, they don't want to wait forever till the website loads. If you want to see the best results with your page, you must ensure it loads quickly.
There are certain factors that you should know about: How Page Loading Speed Affects the Page Ranking
Technical SEO checklist:
- Identify Crawl errors
- Check for Mobile-friendly website
- Fix the broken links
- Loading Speed
- Structured data
4. Local SEO
The most important types of SEO no business can neglect if they run on regional grounds. Local SEO referred to as local search engine marketing, an incredibly effective way to market your local business online. It helps businesses promote their products and services on the local grounds. For local SEO make sure that you have your business name, address, contact details on all pages of your website.
Follow some guidelines given below:
- Create a Google My Business Account
- Register your business with trusted directories such as Yelp, Yahoo small business, and others
- Promote your website on local directories and websites
Statistics show why should invest in local SEO strategies:
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their gateway to local businesses
- 50% of local mobile searchers look for business information (like a company's address or phone number)
5. Mobile SEO
Mobile SEO is the practice of optimizing websites for users on tablets and smartphones. Currently, the top practices in SEO, multiple strategies in digital marketing only build for mobile-friendly websites. Mobile optimization includes making your site resources accessible to the search engines. It is very important as the number of mobile searches is exploding. In fact, 58% of all searches are from mobile devices.
- Let your website be search-engine friendly
- The website loads fast on mobile phone
- Focus on your content and navigation
- Use a responsive web design
- User experience on mobile is not disturbed by aggressive advertising or popup
6. Ecommerce SEO
Ecommerce SEO is not very different from other types of SEO, it helps you focus on driving valuable leads and conversions for your business. It is the process of making your online store more visible in the search engine results pages (SERPs). Whenever people look for products, what if the products you sell appear on the top? You can get more traffic from paid search, but SEO costs much less.
Search engine optimization boosts your e-commerce site's sales and revenue and makes you the market leader in your industry. And the plus point is that your investment in this type of SEO will even pay for itself in a very short time, while its effects will last for many years.
7. YouTube SEO
YouTube SEO involves optimizing your channel, Metadata, playlists, and the video description. You can optimize your videos for search both within and outside YouTube but your video needs to be great. Moreover, video title and description should be descriptive, much like your page titles. It needs to answer questions, solve problems, and be more entertaining. If your video is great, they result in more comments and subscribes likes, and favorites. These all are ranking signals on YouTube.
Some important tips for YouTube SEO:
- Rename your video file using a target keyword.
- Insert keyword in the video title.
- Optimized video description.
- Tag video with a related keyword.
- Categorized video
- Use a Compelling thumbnail
- Use subtitles
Ultimately different types of SEO consist of multiple strategies, actions, and best practices, all of which have the end goal of improving the website's position in search engines.
If you're looking for your business to help you get to the top of the search engine rankings, contact SEO Company in Ambala. Our search engine optimization skills have been proven to help businesses in your online success.