Why should brands use YouTube marketing?
In the fast-paced world, it is not easy to find new and unique ways to make your products and services stand out. There are numerous ways of marketing strategies. But video marketing is one of them. In fact, in today's noisy marketing era, "Marketing is no longer about the stuff that you make, but about the stories, you tell."
Stories draw emotion, and it is a better way of marketing. It can influence the audience and help them make sense of complex information. A great story can explain the brand in less than three minutes and can help you become credible. People would often prefer to watch a two-minute video instead of taking 15 minutes to read the same information.
"Uploading good content and captivating the audiences lead to building good compatibility with them and finally develop a strong relationship. The beneficial information and relevant content create credibility through just a short video that is engaging and educative on YouTube."
In this article will cover the following content, let be with us:
- Benefits of YouTube Marketing
- Why should brands use YouTube Marketing
- Steps to create successful YouTube marketing videos
- How does YouTube work for small businesses
Benefits of YouTube Marketing
Persuade consumers to buy products
Consumers prefer products with various varieties, and YouTube provides your audience with a variety of ways to consume information. It includes text, video illustrations, and audio cues that will increase the overall engagement and create a desire for purchasing.
Moreover, Video product reviews are popular because they give an insight into the product and are usually more beneficial as compared to other advertisements.
YouTube marketing boost sales
Videos marketing for businesses (products and services) are beneficial can lead directly to sales. Studies show that 74% of users who watched an explainer video about a product finally bought it.
Source: Think With Google
There's also the possibility of vloggers and influencer reviewing your products on their specific social media accounts. With the help of influence marketing, you can get your products reviewed by industry-relevant personas. Hence, the Benefits of influence marketing increase your audience and develop a particularly impressive ROI for your efforts.
Grasp the audience attention
Video marketing is the most effective way for you to get someone's attention and engage them for a particular period. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into customers.
Why Should Brands Use YouTube for Video Marketing?
Undeniably, YouTube is the number one platform for Video marketing and an effective form of communication that integrate each aspect of your existing marketing efforts. As per recent data the most of the searches are done on YouTube.
- YouTube has 2 billion logged-in monthly users
- 73% of adults in the U.S. use YouTube
- 81% of 15–25 year-olds in the U.S. use YouTube
- 93% of video watchers in India are watching YouTube
- People upload 500 hours of video every minute
Now let's go deeper into why you need to use YouTube video marketing:
YouTube is hugely popular right now, and it's grown dramatically in recent years. Studies say that 300 hours of video are uploaded to YouTube every minute. The reason for the popularity is that YouTube is a search engine, just like Google or Bing, and is used by viewers to find useful tutorials, explanation videos, and product reviews. By creating more engaging videos on YouTube for small business promotion, you gain access to a much wider audience.
Second-Largest Search Engine
It is believed that YouTube is the second largest search engine behind Google. Search engines are looking for content that engages viewers. YouTube videos present unique content that's easy for viewers to consume and share. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is highly increased. What's more, if you promote your video via social media, you will get chances to promote your businesses.
It Ranks higher the search
Source: Think with Google
When it comes to ranking pages, Social media metrics are taken into consideration while combining youtube and search together. If you create high-quality videos that attract others to share, Google will indicate that you are producing content that is valuable to your target audience. The more attractive your website is in Google's eyes, the higher all your pages will rank in the search results.
Engaging and informative videos help improve your website's ranking on search engine results pages (SERPs).
YouTube Content always alive
YouTube is built on the backbone of search. If you utilize an "Evergreen" content strategy, then your content is always marketing for you, always selling for you, and bringing you value.
Including videos on text-based content makes the content look more comprehensive and appealing to the reader. It enhances the probability of having the content shared.
Grow Your Audience Worldwide
Consistently creating video content draws the attention of new visitors who would never come across your business any other way. In this way, you can reach a worldwide audience. In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.
Offers Greater Insight into Campaigns
If you upload any video via YouTube it offers free analytics data the Insight feature where you can see statistics on views, demographics, community, and subscribers. Most importantly, there's discovery data that shows you how people are finding your videos, including the links they followed to get there.
Besides, you can see how many views you are getting through the YouTube player page, embedded players, and mobile devices.
Create Successful YouTube Marketing Videos
As the Digital Marketing businesses should utilize the emotive power of video by appealing to their customer's needs and desires. For this, you need to create useful videos that can educate your customers and can solve their problems.
Follow these steps to create successful YouTube videos:
Verified account- Your YouTube account must be verified. So that YouTube account to make your channel more official. It's also important so you can upload custom thumbnails for your videos.
Eye-catching title- Your video's title should be stimulating and eye-catching to grab a viewer's attention. Furthermore, by using relevant keywords in a title, the video is likely to show up on the search engines when viewers search for the topic.
Add a description to your video- Add a description to each video you upload. Try to include keywords in the description just as with the title. Make sure keywords are relevant and not to overdo it.
Make the video more mobile-friendly- While more and more people using mobile devices to get online, it's is a very important corporate video that should be mobile-friendly so that it can be download easily on mobile devices.
An interesting thumbnail- When it comes to uploading thumbnail, avoid a blurry and unclear shot. Your thumbnail shows that the video is of high quality. A custom thumbnail helps your video stand out.
Optimize your video for SEO- To ensure your videos get found easier in search engines, you should do to derive the maximum SEO value from your video. In the video, descriptions are crucial as it allows Google's search engine to understand what the content entails. Make sure, videos are tagged with relevant keywords.
Include CTA- A CTA doesn't always have to directly lead to a sale or sign up, video CTA's could include:
- Subscribe to your channel
- Follow / Like your Page
- Share with your friends
- Comment on the video
- Check out other content
How Does YouTube Marketing Work For Businesses?
Using YouTube videos for your business can be a cost-effective way to grow it if it is used regularly as part of your marketing strategy.
By posting a creative video, businesses can be assured that their content gets viewed by the myriad YouTube users. This then facilitates the sharing of the content on several websites, emails, and blogs across the world.
YouTube videos for business are most effective when users find the content useful. It must resolve their problems in some way. All you need to do is to tailor the video in tune with the user's requirements and preferences. Then the content sends the right message to the intended crowd, thus paving the way for generating traffic.