Small businesses don't have the marketing resources that larger firms have. Brands like Apple, Nike, Gucci can manage their marketing strategies easily but it is often difficult for small businesses to promote their business. Small businesses need a long term strategy that pays for long.It is a fact that 70% of people learn about a business through an article instead of an advertisement. 86% of the people skip television advertisements and 91% of email users unsubscribe from the company emails. These facts depict the importance of quality content for small business growth.
What is Content Marketing?
According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Customers expect high quality, engaging, and consistent content from their favorite brands.Do in-depth researches to better understand the targeted audience. Prepare questionnaires, analyze the social media presence of your key competitors, conduct keyword research, and examine the content profile of other industry leaders. Build a strong customer base and connect with your customers. Trust with your audience and brand loyalty is essential to fuel the content marketing strategy.Your content should express the brand voice that you are trying to establish. Also, your content should maintain its quality so that your target audience identifies you by every part of your article. But if you compromise on the quality of your content it can backfire your strategy.
Why Quality Content is important?
The importance of quality content cannot be ignored. Quality content helps prospects find you by increasing brand visibility. Content marketing is a profitable investment. You do not require a ton of money for that. There is a difference between paid advertising and content marketing. The former is designed to get something from the audience, ultimately converting the prospect into a customer while the latter is all about providing value and giving something to the audience to build trust.
Instead of writing your own, you may hire or outsource to specialized people who can create quality content for you. You can take the help of a Digital marketing company in India that can generate high-quality leads. To help you better understand the importance of quality content, we've put together a list of top advantages that quality content can provide to small businesses.
1. A Good Means Of Promotion
According to Demand Metric, content marketing costs about 60% less than traditional marketing tactics and generates about 3 times leads as many leads as traditional marketing. The affordability of content marketing makes it a popular choice for small businesses that want to maximize their budget. 53% of the consumers say that offering free content on a subject they are curious about is effective for attracting their business.
2. Creates Brand Value
Quality content can create a positive experience for your potential customers and compel them to come back. It captures the attention of your audience. The right content at the right place and the right time with the right audience is the key to success for small businesses to create their brand value. The more quality content customers see, it is more likely that they will have a positive association with your company.
3. Educates Audience
Your content should aim at educating your audience about your brand. You can demonstrate your expertise in your field and provide valuable answers to your audience’s questions through your content. Content marketing allows your brand to demonstrate its expertise in the business and also provide valuable knowledge that can help readers make a more educated purchasing decision. At the time of purchase, consumers will remember the brand if they are already provided with the required information.
4. Fuel for SEO
Small businesses cannot ignore the importance of quality content. SEO can highly improve the visibility of your business online. Consistent and high-quality content can help you rank higher in search engines. Always remember to access your content which is known as content scoring. With the help of content scoring, you can improve your content marketing performance and offer great value to your audience.
5. High Return on Low Investment
Consistent and quality content boosts website traffic as well as conversions. It is evident that 60% of consumers enjoy reading relevant content from brands and 82% of consumers feel more positive about a company after reading quality content. Content marketing is time-intensive and your return on investment is maximized when a strong content marketing strategy is created for your target audience.
6. Build Trust with Your Customers
Quality content can build greater trust with your audience. You may answer their questions through your content and interact with them for their advice and suggestions. Building trust with your customers can help your business establish a positive brand reputation. It is evident that 70% of customers believe that the organizations that provide custom content have an interest in building good relationships with them.
7. Great Content Helps Influence Conversions
Content marketing provides conversion rates about 6 times than any other digital marketing methods. Great contentcan help in improving conversions because it allows you to connect with your customers. When you provide the information that your customer needs to make an educated purchasing decision through your content, it also encourages conversions.
8. Quality Content Helps You Set Apart From the Competitors
Small businesses encounter intensive competition from already well-established businesses. Small businesses need to set themselves apart from the competition because they have to survive in the market. Your content is a creative method of showcasing your consumers your unique personality and injecting your business values and culture into your content. Be regular in creating good quality content and solve problems of your customers through your content to differentiate yourselves from the competition.